# 2-1 Piggycell

## Piggycell

Mobile battery sharing platform that has over 90% of market share in its first market, South Korea. Total number of users on Piggycell is over 2,400,000 users as of  January 2024. Piggycell has integrated its user point system with the Recharge platform so that Piggycell users can switch their points to The Recharge token when needed.

<figure><img src="https://433337111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0lz3zUi2HuD1Jlo5vZ7t%2Fuploads%2FEauXm6teqAlGZy3OM9uU%2Fimage.png?alt=media&#x26;token=e543be21-21ae-47d9-bbb6-20dd070e3b9d" alt=""><figcaption></figcaption></figure>

## Analysis

<figure><img src="https://433337111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0lz3zUi2HuD1Jlo5vZ7t%2Fuploads%2FfhpOjAHIr9PpuCVibMmT%2Fimage.png?alt=media&#x26;token=64009d03-2851-458c-b8a7-076efd9b3d14" alt="" width="524"><figcaption><p>No. of User Growth (QoQ)</p></figcaption></figure>

<figure><img src="https://433337111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0lz3zUi2HuD1Jlo5vZ7t%2Fuploads%2FlxzT9FTEj6K7hEDbgUwt%2Fimage.png?alt=media&#x26;token=39be36a5-8afb-4c12-858f-9e8b6d994f3b" alt=""><figcaption><p>POI Growth (QoQ)                                                                                                Cabinets Growth (QoQ)</p></figcaption></figure>

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### Market Dominance Backed by Operational Expertise to Counter Local and Foreign Competitors&#x20;

<figure><img src="https://433337111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0lz3zUi2HuD1Jlo5vZ7t%2Fuploads%2Fpgl26vCHmnFKHIlihtAO%2Fimage.png?alt=media&#x26;token=152e4c79-74b0-4974-a1b9-c42979f4cf83" alt="" width="375"><figcaption><p>Korea Market Share</p></figcaption></figure>

<figure><img src="https://433337111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0lz3zUi2HuD1Jlo5vZ7t%2Fuploads%2FyLx7eAlw0gC73iPY75eu%2Fimage.png?alt=media&#x26;token=83ce3ee4-e140-4c1f-a645-6cc0f6b2a1ad" alt=""><figcaption></figcaption></figure>

## Strengthening of small store sales capabilities

Ecosystem expansion via strong internal sales team and sales agents to onboard top reviewed independent stores in more regions of Korea

<figure><img src="https://433337111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F0lz3zUi2HuD1Jlo5vZ7t%2Fuploads%2FKGgDlPCLVzGH1vK4dwe7%2Fimage.png?alt=media&#x26;token=ed87b0aa-b35f-4e97-a9db-007849885a8e" alt=""><figcaption></figcaption></figure>
